Bluebird

Bluebird Café White City: Mixed signals

Long-established as a fixture on the King’s Road in Chelsea, the Bluebird has now spread its wings. A second venture bearing the same logo and concept has just opened in White City. More are apparently planned too. However, the Bluebird is not the Ivy: there is nowhere near as much general affection for the former as the latter. Whereas the Ivy has flourished in its multiple locations, showing that traditional British values (and cooking) can travel/endure, the Bluebird evokes Chelsea decadence, and found its apogee over a decade ago …