It is self-evident that newcomers need to do something a little different and fight very hard if they are to survive on the London restaurant scene. This is particularly the case in the Fitzrovia nexus of Charlotte Street and Goodge Street where diners are already spoilt for choice.
Indian, Mayfair
In an alternative world, imagine the London dining scene without JKS. The restaurant chain developed by the Sethi siblings has gifted the city with the likes of Gymkhana, Trishna, Brigadiers, BiBi, Hoppers and more. Diners’ knowledge of the cuisine of the Indian subcontinent would be much the poorer without their outlets. Despite its pretentious name, Ambassadors Clubhouse is a valuable addition to their suite of restaurants. In many ways, it represents the JKS team going back to its roots.
Italian, North London
It is roughly three miles from Belsize Park, a comfortably wealthy north London suburb, to Mayfair. Or step out of one of the grand houses close to the euphemistic ‘Belsize Village’ square and you will find Mimi. More than a neighbourhood local, Mimi felt to this reviewer that it would be much happier in W1 than NW3. If glitz and glamour is what you want – without the central London hike – then Mimi is for you.
Gastropub, Marylebone, Mayfair
Few may have heard of Thomas Cubitt, but many may have visited the mini pub chain that is named in his honour. For the unaware, the gentleman in question was a British master builder, renowned for developing much of the late Georgian and early Victorian architecture that defines London. Wind the clock on to the 21st Century and many of his buildings have been reincarnated as up-market pubs.
European, Notting Hill
The dove is often associated with peace and love. The backers of this newly opened on-trend Notting Hill venue perhaps hoped to inspire both with their restaurant. Your reviewer felt neither when visiting last week, even if its potential was evident.
Mediterranean, Mayfair
The first thing diners notice when they step into Silva is the light. There’s a feeling of tranquillity. Maybe it’s akin to being in a forest glade, which would not be accidental since ‘silva’ is the Latin word for forest. Readers should get the impression then that aesthetics are a big thing at Silva. The food isn’t at all shabby either. Think of this restaurant as a combination of the refined and the relaxed.
