It’s arguably harder for a restaurant in Soho to succeed than any other spot in London. Such is the range of options that dining spots need to do something different in order to survive. Mee Market has taken an innovative approach, combining retail outlet, takeaway counter and eating space all in one location
When it opened in 2013, Gogi offered something different amid the rather staid Little Venice dining scene. Based on how busy the restaurant was on a recent Friday night when my comrade and I visited, Gogi must clearly still be doing something right. However, we could not help feeling that food standards had slipped, the place was poor value for money and the service little more than perfunctory.
Appearances can be deceptive, so don’t be put off by the slightly incongruous location (pretty much next door to Holborn underground station) or grubby frontage. Descend the steps and you could almost be in Seoul.
That a sign with a quote from Steve Jobs hangs above the open-kitchen at Jinjuu – a new and probably trending casual dining Korean-American experience in Soho – says a lot about the place.